It took around 70,000 of these bugs to get one pound of raw cochineal dye. It’s typically found in South and Central America, so it was widely used in Aztec and Inca culture. John (CC by 2.0)Ĭochineal is another pigment of red that’s derived from a scale insect of the same name.
But hematite eventually fell out of fashion as humans pursued brighter versions of the color red. It’s so prevalent that an anthropologist once claimed that the two consistent markers of human evolution were toolmaking and wearing hematite red. It’s very common in the earth’s crust and found throughout the world. One of the oldest red pigments is called hematite, and it comes from the mineral form of iron oxide–essentially rust. Similar studies have been done at Olympic games and in combat sports with similar results. If you look specifically at soccer teams in the United Kingdom since World War II, teams that wore red during matches statistically did better than they should have.
One classic example of how red possibly influences our behavior is in sports. It’s probably the most heavily studied color of the spectrum, and although the data is shaky, it’s thought of as the color with the most measurable impact on our lives. Starting with the color red is fitting because it seems to be the most universally loved color throughout history. It’s this amazing collection of stories about different colors, the way they’ve been made through history, and the lengths to which people will go to get the brightest splash of color. “This passionate and majestic compedium will leave you bathed in the gorgeous optics of light.Here at 99% Invisible, we think about color a lot, so it was really exciting when we came across a beautiful book called The Secret Lives of Color by Kassia St. Across fashion and politics, art and war, the secret lives of color tell the vivid story of our culture. Clair has turned her lifelong obsession with colors and where they come from (whether Van Gogh’s chrome yellow sunflowers or punk’s fluorescent pink) into a unique study of human civilization. From blonde to ginger, the brown that changed the way battles were fought to the white that protected against the plague, Picasso’s blue period to the charcoal on the cave walls at Lascaux, acid yellow to kelly green, and from scarlet women to imperial purple, these surprising stories run like a bright thread throughout history. The Secret Lives of Color tells the unusual stories of seventy-five fascinating shades, dyes, and hues. Full of anecdotes and fascinating research, this elegant compendium has all the answers.” -NPR, Best Books of 2017 One of USA Today's “100 Books to Read While Stuck at Home During the Coronavirus Crisis ”Ī dazzling gift, the unforgettable, unknown history of colors and the vivid stories behind them in a beautiful multi-colored volume.
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